How it Work

Medicine is Thy Food

How It Works

The paradox of modern times is abundance of food but lack in nutrition. People across the world are getting malnourished and immune compromised despite having higher calorific intake and greater purchase power. Modern diets across the world are deficient of required vitamins and minerals. Shockingly even meals prepared at homes are no exception as most of the grains and pulses are heavily processed and refined for visual appearance and taste. Alarming levels of pesticides have been used to grow most of the fruits and vegetables for greater yields. Most of the vegetables are flooded with hybridized varieties either genetically modified or phenotypically curated, which possess hardly any nutritional or medicinal value after cooking. There is a need for scientifically designed super foods to nutrify our intake by fortifying meals with nutrients to improve immune index. Medicine masalas are designed and curated to augment nutrient profile as well as taste whether it is for a staple

Overall Health

Provides Your Daily Dose of Nutrients.
Garnish Any Food.
Infuse Daily Dose of Nutrients.
Fortify your intake with essential nutrients.
Simply Nutrifies your meal.

Pesticide

No pesticides.

Antibiotic resistance

Vitamin Supplementation in natural form
Prebiotic & Pro digestive

Uniqueness

Ambient Temp Preparation.
Authentic Aromas.
Fresh from the Village kitchen.

Environmental safety

Organic Ingredients.
Sources from Pristine Farms.
Foothills of Eastern Ghats.

Immune system boost

Combat Malnutrition
Fight Nutritional Deficiency
Fortify with Immune Nutrients

How it Started

The beginning of this product has origins in a visit to an ancestral village located at the foothills of eastern Ghats amidst during festive Sankranti season. Primarily it was born out of a mother's concern after seeing much depressed and fatigued entrepreneur son suffering from serious malnourishment issues due to his stressful and fast paced life in the maximus metro, which has triggered numerous lifestyle conditions as well as premature hair loss and grey hair. Invoking grandmother wisdom, the concerned mother has made numerous food fortification elixirs by infusing medicinal and nutritional benefits of assorted herbs, leaves, pulses and spices mixed in an eclectic fashion in the form of masalas, which aided in healing several metabolic conditions of the affected son. Then comes to the idea of disseminating this traditional knowledge by imparting some of these time-tested traditional kitchen remedies to the scores of digitised sedentary populations caged in the comforts of concrete jungles who are suffering from nutritional deficiencies. By now it come only as logical consequence of this beneficiary got impregnated with the concept of nutrifying the urban food platter - or fortifying our daily meal intakes with the medicine masala to meet daily nutritional needs in a natural and convenient way. Eventually pandemic pains in the stomach of desperate entrepreneur have led to the birth of metered medicine masalas! Now Nano scientist meta morphed molecular gastronomy chef Dr.Vijay Kanuru is on the revival task to preserve , promote and propagate these grandmother recipes in to adapted formulas for greater health benefits.

Food Masala V/s Medicine Masala

 
FOOD MASALAMEDICINE MASALA
Taste, Aroma & AppearanceNutrients, Vitamins, Medicine
To be cooked with foodTo be garnished with the food
No standard on optimal quantitiesMetered & Standardised
Adulterated & Pesticide residuesOrganic & Pesticide free
Unknown health benefitsKnown health benefits
Typically consumed in small quantitiesCrafted to consume higher amounts
Not suitable for higher intakeDesigned for higher intake
Food is Thy MedicineMedicine is Thy Food




Usage

  • There numerous easy options for convenient intake of these milli metered super food powders.
  • Simply use as a rice paste or topping to your pizza or pasta.
  • Spread on Dosa’s or Pooris.
  • Munch as a chutney with Chapati, Roti, Bread, Idly or Vada pav. 
  • Best would be with curd or butter milk.
  • Mix it with instant noodles
  • Top it on Millet preparations
  • Garnish any food of your choice

Add Desi Ghee to lip smacking taste

Dosage:  

  • 2 Tablespoons per serving…
  • *Not to be cooked with any food
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